Entrepreneurial Marketing

Freelance Writing

What is your biggest communications challenge?


If you are like most business owners, you probably wonder how you can reach and motivate new and current customers.

  • How can you attract them?
  • How can you call them to action?
  • How can you make your communications clear and compelling?
  • How can you cut through the clutter?
  • How can you use social media to your advantage?

The essence of Entrepreneurial Marketing is to use strategic tools to brand and build your business. 

Brand Your Business

You and I will work together to develop your company's brand personality - your business's unique voice.

Create Your Strategy

We'll answer all the key strategic questions that will set your business apart.

Execute the Strategy Using Traditional, Digital and Social Media

You and I will execute your branding and communications strategies as a team. You can tap my expertise in using new social media, such as Facebook and Twitter, as well as my 35 years of experience using traditional marketing communications tools and media.
Contact me at: upstartwyn@gmail.com to begin the conversation.

Services include:
  • Developing and implementing Social Media interactions (Facebook, Twitter, LinkedIn)
  • Website development or renovation
  • Email campaigns
  • Press Releases and Public Relations Campaigns
  • Collateral Material: selling sheets, sales presentations, brochures
  • White papers
  • Advertising copy


Wyn's Credentials

Wyn has 35 years of strategic marketing and business planning experience, combined with 26 years as a freelance writer. She was an opinion columnist for the Darien Times for 15 years and has been published in the New York Times and other publications. She understands traditional and new media -- everything from newspapers, broadcast and public relations to social media, including Facebook, Twitter and blogging.

She revamped the website for Westwood Press, which resulted in a jump in sales. She also ghost-wrote several chapters of The Survival Series, a how-to guide for teenagers and college students, for this publisher.

The public relations campaign she planned and executed for the 2010 and 2011 Darien Antiques Show resulted in the highest number of attendees and the largest amount of money raised in the show's 44-year history.

She is also an experienced continuing education instructor in business plan writing, public relations and marketing. She has taught or lectured at Darien Continuing Education, Norwalk Community College, and The University of Bridgeport.  

Wyn has an MBA from the Wharton School and 35 years of business experience, helping Fortune 500 companies and entrepreneurs grow their businesses through savvy marketing strategies and execution. She has worked with start-ups, expanding ventures, as well as Procter and Gamble, Johnson and Johnson and J.P. Morgan.

Wyn is a versatile business consultant and freelance writer. She is founder and director of Upstart Business Planning -- www.upstartbusinessplanning.com. Upstart Business Plans answer the questions investors ask most.

You can see examples of her writing on her blogs:

www.upstartwyn.com

www.independentseniors.net

You can contact her at upstartwyn@gmail.com.